ENRTY #2: The Elevator Pitch

    High-impact presentations are a powerful tool for entrepreneurs. The ability to convincingly pitch an idea towards investors and your target market is crucial to securing and fueling business growth. Crafting an effective Elevator Pitch is of the many things that we learned on this course. 

    The instructor emphasized that the key thing to a great pitch is to intrigue your audience. You must catch their interest in order for you to connect with them. A major characteristic of an elevator pitch is that it needs to be quick and precise. 

    In our world dominated by evolving technology, it can be difficult to come up with "something new and something interesting", thus the importance of highlighting your edge from the competition in the market. For something to sell, it has to have a newer or improved technology and/or feature. This proved to be very difficult, especially with the limited knowledge I, as a student, have. 

     After the discussion, the instructor gave us a task: to come up with a device, app. and/or system and make an elevator pitch which will be presented in front of an audience. He will either approve or disapprove the pitch; the former will be able to proceed to making the Business Plan, the final project for this course.